Assalamu alaikum

I said yes to a proposal from a guy a couple of months ago. He is deendar prays n appeared to be of good character. We are supposed to get married next month. We started chatting on phone to get to know each other. Earlier it was normal conversation but after a day or two he started expressing his emotions. It was nothing sexual in nature. But it made me very uncomfortable as he said things like I will express my love for u after marriage, u mean so much to me...etc n it made me very sad n uncomfortable because I thought him to be very decent. I told him this but he doesn't understand n continues being emotional. I told my parents I can't marry him but they said now it's too late to back off as wedding invites have been sent n it will bring disgrace to the family. My question is will this marriage be considered a forced marriage now that I don't want to marry him but m just going ahead with it to protect my father's dignity?

Please advise.