Tattooing and plucking your eyebrows is haram because you are changing the way you look. When you apply make-up you also change the way you look. You put make-up on to make yourself look 'better'. Is this not the same as when you shape your eyebrows? Does that mean make-up is haram too?
Make up for Husband is Acceptable.
Makeup for others is Forbidden.
The beauty of Women is for their husbands.
The ayat in Quran which advices our prophet (sallallaahu 'alaihi wasallam) to watch over his family members rightly is also the right instruction for his ummah to follow as Sahabaye Keram (Radhiallahu ta'ala anhum) did in their life.
And stay in your houses, and do not display yourselves like that of the times of ignorance, and perform As-Salat (IqamatasSalat), and give Zakat and obey Allah and His Messenger. Allah wishes only to remove ArRijs (evil deeds and sins, etc.) from you, O members of the family (of the Prophet SAW), and to purify you with a thorough purification.
Plucking your eyebrows, if full, then Haram. If some extra ones, then as far as women are concerned, it's fine. And make-up is also fine but it's for the husband only and not for random people. Hope this helps. And no, make-up and eyebrow plucking completely aren't the same. Scholars agree that if it's for beautification, then it's allowed, in which case make-up and eyebrow plucking (only the extra ones) are allowed only for the husband's satisfaction and not anyone else.