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Can someone explain this line:

"In eloquence there is magic" from the hadith...

Narrated Buraydah ibn al-Hasib (RadhiAllahu 'anhu), I heard the Prophet of Allah ﷺ say:

In eloquence there is magic, in knowledge ignorance, in poetry wisdom and in speech heaviness.

I searched the net but I still cannot understand what it means. Does it mean people use magic to become eloquent?

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The words "Inna minnal-bayyan siHr" = "Indeed, in bayyan [eloquence/good style] is sihr"

SiHr literally means trickery. A person who knows how to talk eloquently can trick people into believing or disbelieving things that may or may not be true.

Just think about a salesman. How he talks to you, or does is "pitch," matters on convincing you to buy the product. Good salesmen are great at convincing people.

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